Maria Sandoval
Co-Founder & Executive Chef
With 20+ years in the kitchen, Maria brings her coastal heritage and culinary artistry to every dish. She personally develops all new recipes and ensures quality never wanes.
Our Story
A Kitchen Born from
A Kitchen Born from
Culture & Passion
Costa Vida began in 2012 when founders Maria and Carlos Sandoval brought the vibrant coastal flavors of their heritage to the heart of American Fork, Utah. What started as a small taco stand at the local farmers' market quickly grew into something far bigger than they ever imagined.
"We wanted every guest to feel the warmth of a home-cooked meal — fresh, honest food made with love and served with a smile."
Today, Costa Vida is a full-service restaurant known for its signature burritos, slow-roasted meats, house-made salsas, and coastal-inspired bowls. Every recipe is crafted from scratch using locally sourced produce and traditional techniques passed down through generations.
Our commitment to quality has never wavered — whether you're grabbing a quick lunch or celebrating with family, we bring the same care and creativity to every single dish.
Explore Our Menu
What We Stand For
Our Core Values
Every ingredient, every interaction, and every decision at Costa Vida is guided by a set of values we hold deeply.
Fresh Ingredients
We source seasonal, locally grown produce and prepare everything fresh daily — no shortcuts, no compromises.
Community First
We are proud members of the American Fork community and actively support local farmers, events, and organizations.
Made with Love
Every recipe carries the soul of our heritage. We cook with passion and serve with genuine warmth and hospitality.
Sustainability
From compostable packaging to minimizing food waste, we are committed to protecting the environment for future generations.
Purpose & Direction
Our Mission & Vision
We exist to nourish people — body, spirit, and community — through food that is honest, joyful, and deeply flavorful.
Our Mission
To serve vibrant, freshly prepared food inspired by coastal culture, creating moments of joy and connection for every guest who walks through our doors.
Our Vision
To be the most loved community restaurant in Utah — a place where neighbors become friends and every meal feels like a celebration of life and culture.
Our Promise
We promise to never stop improving — sourcing better ingredients, developing more exciting flavors, and creating an experience that exceeds your expectations every single visit.
How We Got Here
Our Journey Through the Years
From humble beginnings to a beloved local institution — every milestone shaped who we are today.
2012
The Beginning
Maria and Carlos Sandoval launch Costa Vida as a weekend taco stand at the American Fork Farmers' Market, earning rave reviews from the very first day.
2014
First Brick & Mortar
We opened our first physical location on Pacific Drive, featuring a full kitchen and a 40-seat dining room that quickly became a neighborhood favorite.
2016
Utah's Best Recognition
Costa Vida was named "Best Mexican-Inspired Restaurant in Utah County" by Utah Food & Travel Magazine, putting us on the regional food map.
2018
Catering & Delivery Launch
We expanded our services to include full-service catering for events and launched our own delivery program, bringing Costa Vida flavors directly to your door.
2021
Renovation & Expansion
A major renovation doubled our dining capacity and introduced an open kitchen concept, allowing guests to watch the magic unfold in real time.
2024
Online Ordering Platform
We launched our new digital ordering platform, making it easier than ever to enjoy Costa Vida fresh food wherever you are in American Fork and beyond.
Meet the Family
The People Behind the Flavors
Our team is our greatest ingredient. Every person brings passion, skill, and heart to everything they do at Costa Vida.
Carlos Sandoval
Co-Founder & Operations Director
Carlos is the backbone of Costa Vida's daily operations. His logistics expertise and people-first leadership create the seamless, welcoming experience guests love.
Sofia Reyes
Head Pastry Chef
Sofia trained in San Francisco and Guadalajara before joining Costa Vida. She crafts our beloved churros, flan, and seasonal dessert specials with extraordinary flair.
Diego Morales
Sous Chef & Menu Innovator
Diego pushes the creative boundaries of our menu, blending traditional coastal recipes with modern culinary trends to keep Costa Vida fresh, exciting, and always surprising.
Want to be part of our passionate team? We're always looking for talented people who love food and people.
View Open Positions Order Now
Ready to Taste the Difference?
Come Experience Costa Vida Today
Fresh flavors, vibrant atmosphere, and a team that truly cares — visit us or order online and taste what makes us different.
50K+
Happy Guests
4.9
Average Rating
12+
Years Serving